When writing Blog articles or also known as Blogging, the number one goal is to always write with the readers in mind instead of the search engines. For businesses that blog, their goals should be to raise brand awareness, increase relevant web traffic, increase likability, and increase conversion. Their goals should not be to rank for keywords with useless content that doesn’t make any sense to a reader, this is called spam and the web is over polluted with that already.
Blog Article Topics
When brainstorming your blog topics, you want to think about what problems you can help solve and what news or information you feel would be a contribution to the world. It’s also beneficial to search for hot issues or topics that you can contribute to, while taking advantage of the search value of that topic. Another great technique is to look for new topics or news that not many articles have been written about and assess if it might get popular. If so, get in before everyone else does and write about it.
Here’s a great tool to help find topics that are searched on the web ubersuggest.org
It is important to come up with catchy keyword rich titles for your blog articles. Many great articles get passed up because of poor titles and titles lacking the appropriate keyword(s).
Case Study and Information Sources
It is a good practice to search for and use good factual case studies and or information sources. When quoting these case studies or sources, always generate an anchor text hyperlink to that particular source.
Blog Article Body
When writing the body of a blog article it is important to use a general writing format that includes a catchy understandable intro, easy to read well flowing body with short paragraphs and a solid conclusion.
With that said, after deciding on your topic for a particular blog article, conducting research and writing the outline of your article. There are technical things you can do to improve the optimization of your blog article without compromising the natural essence of your content.
I always say, never force it if it doesn’t work. You never want your blog article to stop being natural and enticing to readers.
I hope this information has been helpful in your endeavor to be a good blogger. Now good luck and happy blogging!
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