Are banner ads really “worthless real estate”? Don’t write them off just yet! In recent years, banner ads have earned a (deservedly) bad rep: many lack credibility, are poorly designed, and are not effectively optimized for clicks. In 2015, Nielson reported that banner ads are one of the least trusted forms of advertising among consumers, […]
3 Reasons Your Banner Ads Aren’t Working (and How to Fix Them)
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