Your next couple of questions are probably, “what is organic results and what is organic SEO?”. Well, that’s what I’m going to answer for you and help you understand why you need organic SEO for your website, so that you can tap into that 70-80% of users clicking on the organic search results.
Organic Search Results are the editorial results generated by the Search Engines when someone types in a query. these results are free and are based on an algorithm that the search engine chooses to calculate relevancy, authority and popularity. These are not the paid results and are in no way influenced by the paid ads. Money does not directly influence the organic search results.
Watch this great video from Google’s head engineer Matt Cutts as he talk about organic search results and the misconceptions that Google’s paid ads influence the organic results.
Organic SEO (Search Engine Optimization) is the act of changing aspects of a website both on-page and off-page to help engage users more effectively based on a targeted audience as well as increase search engine results based on targeted keywords. These keywords are relevant to what the targeted audience would search for to find what they are looking for.
The order in which search engine result pages appear are determined by the algorithms of the search engines and are based on many key factors, such as keyword density, keyword relevance, domain and page authority, brand popularity, web traffic and social signals.
Jefferson Graham from USA TODAY’ interviews Google engineer Matt Cutts on how to get your site to the top of Google with 5 basic, common sense SEO tips. Matt Cutts guests on the USA TODAY Talking Tech web video show.
Of course there many SEO companies out there that try to cheat the system and manipulate what the search engines see to dishonestly influence search engine rankings. This is known as Black Hat SEO. We at Integrity Marketing & Consulting use only the industries best practices and strictly adhere to Google’s Webmaster Guidelines. This is know as White Hat SEO and we take pride in sticking to these honest methods and approach to Organic SEO.
So you say that you don’t care about the drama of the SEO industry and know that their are no laws against Black Hat SEO. And you say, I need results and I want to see them quickly…so do what you gotta do. Here is the truth of the matter. Black hat SEO is focused on quick and almost effortless results, where White Hat SEO focuses on long term solid results that will last and generate more success.
Conducting Black Hat SEO can result in dropped rankings once they catch on to any Black hat activity and can ultimately lead to being removed from Google’s index altogether. And who wants that? Here are a couple of horror stories about what Black Hat SEO resulted in for some big companies.
In this article The Dirty Little Secrets of Search from The New York Times, you can read how Google harshly punished JCPenney’s for gaming the system with Black Hat SEO tactics, which kept them at the top #1 spot on Google for several months for several keywords. After the manual penalty from Google for their unnatural linking, they suffered many decreased rankings. Read more about how using black hat SEO hurt JCPenny’s.
Read about how Google penalized Overstock.com for using unnatural linking in this article, Google Penalizes Overstock for Search Tactics published on The Wall Street Journal. “Google Inc. is penalizing Overstock.com Inc. in its search results after the retailer ran afoul of Google policies that prohibit companies from artificially boosting their ranking in the Internet giant’s search engine.” Read more about how using black hat SEO hurt Overstock.com.
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