Is your business prepared for the coming “Mopocalypse”? If not, what does that mean for you and your website? It means that as of April 21st, if your site is not mobile-friendly it will be pushed down in Google’s mobile search engine results and replaced by your competitors that have mobile-friendly websites. This could obviously be disastrous for many companies. There is a solution – read on further for clear-cut directions on how to survive the coming “Mopocalypse”, even on top of your competitors.
What is Google’s Mobile-Friendly Update?
Google is trying to make sure mobile users are having an improved experience while searching on their mobile devices. Instead of having some mobile search results deliver non-mobile sites, forcing the user to pinch and zoom to see the content on these sites. While this inevitable yet positive change is occurring, businesses will be experiencing either change for the best or for the worst. Mobile-friendly sites will most likely go up in the mobile SERP’s and non-mobile-friendly sites will most likely go down in the mobile SERP’s.
An Opportunity to Win or Lose!
This means for businesses ready to take swift action – will benefit from those that hesitated. By making your site mobile-friendly, you will be increasing your chances to rise in Google’s mobile search results based on your keywords. While your competitors that didn’t act drop in the search results. Don’t let this be you!
How to Win!
- Check to see if your website is mobile-friendly by using Google’s Mobile-Friendly Test.
- DIY solution: Use free a website builder that has mobile responsive templates.
- Hire a web design agency. make sure they build you a mobile responsive site.
- Hire an in-house web developer to build a mobile responsive site for you.
- Use a third party mobile platform to create a mobile-friendly version of your website.
I hope you found this article and my tips to be helpful. If you found out through using the test that your site is not mobile-friendly, then I hope you’re convinced that you need to ACT NOW! You should hopefully be on your way to becoming mobile-friendly.