Have you started using Google’s author and publisher tags? Authorship has become a key part of gaining authority in the SERPs, and it is making Google+ a mandatory part of every SEO strategy. Essentially, authorship is a method of building trust and authority because it connects a writer to every work he’s ever published. If you regularly produce awesome content, authorship is going to quickly establish you as a reputable source of information.
While authorship links content to authors, the publisher tag connects an entire site with an author. When the author writes for another site, the original publisher still benefits from the connection in “PublisherRank.”
Increase Your CTR
When your Google+ account is connected to a listing in the SERPs, an image and description appears underneath the listing, and is actually able to increase your CTRs as compared to pages without authorship.
These author snippets and photos make your pages seem more attractive to the user. Through your Google+ business page, the searcher can easily see your ratings and reviews.
Dealing With Negative Reviews
Since author and publisher tags make it easier to view reviews, how should you handle a negative review? Unless you suspect foul play by a competitor, it’s almost impossible to get them completely removed. In order to minimize the damage, you have to be proactive in responding to complaints and problems. Make a public show of addressing any issues so that future visitors to your page can see that you care about serving your customers well.
The way you deal with negative reviews also contributes to the trust that can be built through Google+ authorship. If searchers can see a tangible record of consistently excellent content linked with great customer service, they’ll be more likely to purchase your product or hire your services.
How It Works
In order to get your author and publisher tags up and running, you must first have a Google+ account. In addition, the content you publish must be attributed to you as the author. Make sure that your Google+ profile is properly set-up for authorship and then insert the 21-digit ID number into your page’s anchor code using the “rel=author” and “rel=publisher” tags.
If you wish to claim authorship for a blog on a site like WordPress, you must use a plug-in solution that overrides the basic setup, because many blog sites remove “rel=author” anchor tags. Once you configure your pages of content, you must then verify that these pages are in fact your own through your Google+ account. WordPress SEO Plugin by Yoast has a great feature that allows you to easily implement Google’s authorship and publisher tags.
Since the procedure of setting up your author and publisher tags can be quite complicated, consider hiring a professional to ensure that you quickly establish your authority within your industry! Contact us today and speak with one of our Google+ experts.