You’re no stranger to the quality vs. quantity argument. You understand that for any digital marketing method to be effective, you must reach qualified followers. But, doesn’t it still drive you crazy when a competitor has 10k Facebook likes, and you only have 5,000? Sure, maybe you’re cranking out the best content, and your product/service […]
Preparing for the “Mopocalypse” – Google’s Mobile-Friendly Update April 21st
Is your business prepared for the coming “Mopocalypse”? If not, what does that mean for you and your website? It means that as of April 21st, if your site is not mobile-friendly it will be pushed down in Google’s mobile search engine results and replaced by your competitors that have mobile-friendly websites. This could obviously be […]
Mobile ResponsiveThe Dangers of Autoresponding
Invasion of the autoresponding robots How many times have you received an automatic email response that is irrelevant to your request?
business email, email etiquette, email marketing, eMarketing, Internet MarketingHow to Harness Controversy for Viral Attention
It’s one of the oldest rules in marketing: controversy sells. Controversy sells books, movies, and newspapers. And with the right product, it can be a great strategy for selling products and services. Even if your product or service is fairly tame, throw in a bit of controversy into your marketing strategy, and you’ve got all […]
Personalizing Your Autoresponder for Better Customer Service
Image: licensed from photodune Have you ever received an autoresponse email that was cold, had typos, grammatical errors or didn’t have a clear message? Did you feel annoyed? well…your customers might be having a similar experience with you. If so, it might be a good idea to… Canned messages and impersonal responses could be causing you […]
AutoresponderLearn How to Use Linkedin for Business in 12 Easy Steps
LinkedIn is THE professional social network. According to this MediaBistro Social Media infographic, it boasts 240 million active users. The social media platform focuses on businesses and professionals. Is your LinkedIn account doing all that it can for you? These tips will show you how to use Linkedin for business and discover the true power of […]
3 Reasons Your Email Looks Like Spam
Here are 3 common reason your email looks like spam. — I’m talking personal email, not talking email marketing! Think about how you have recently replied to a new sales lead. What email did you send to a person you met at a networking event? How did you reply to a potential client who stopped by your office?
business email, email, email etiquette, junk mail, personal email, spam emailSocial Media Marketing – Essential Etiquette Tips for Businesses
Social media marketing offers companies excellent CRM and marketing opportunities. However, many business owners invest resources into social media, only to see poor results. To enjoy the benefits of using social media, you have to look beyond lead generation and engagement to the importance of etiquette. According to a Social Media Examiner report, 89% of marketers use social […]
Facebook, Pinterest, SMM, Social Media Marketing, Twitter12 E-Commerce Design Mistakes to Avoid
Every step of marketing’s “funnel” process is essential to success. It extends far beyond brand development, SEO, link building, and inbound marketing. The components may be flawless, but are useless if the final steps of the conversion process are poorly executed. Insufficient product information, weak images, and limited payment options are a few of the […]
Design, E-commerce, WebsitesInfographic – Small Business’ Road Map to Internet Marketing Success
If you’re a small business owner, the idea of taking things in stages is familiar. Everything can’t be done at once, so you need some sense of structure to achieve your goals. This is especially true when it comes to small business marketing. The best way to look at it is like a cross country […]
Infographics, Internet Marketing, SEO