Video is seeing a growth in popularity in the marketing world, and more-and-more companies are embracing the format. Below is a quick guide to the ten main marketing video types. 1. Customer Testimonials Customer Testimonials are important to build trust between a potential client and a business. Testimonials, when done right, add a certain gravitas—though […]
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How Social Media Marketing Is Going To Evolve In 2014
Today, pretty much everyone has a social media account and it is clear that social media has grown and evolved dramatically from obscure websites used by college students that no one really understood. Businesses now take advantage of social media to foster relationships with clients, while people from all ages and from around the world […]
Google Offers up to $10,000 in Google Ad Grants to Nonprofits
Nonprofit organizations often find it difficult to successfully market their services in the competitive business landscape. While large companies have million dollar marketing budgets, many nonprofits have only spare change to spend. That’s where the Google Ad Grants Program comes in to play. The program offers nonprofits the chance to advertise on free of charge. […]
How To Increase User Trust in the SERPs
In order to gain traffic and conversions, you have to establish yourself as a trustworthy business right away in the SERPs. Since searchers can find endless listings of relevant pages, you have to immediately demonstrate why they should pick you over the competition. It’s all about trust – searchers want to avoid spammy, unreliable sources […]
How to Increase Your Click Through Rate
We all know that competition in the SERP’s is fierce. With Google algorithms changing rapidly and paid search slots taking up large chunks of the results, it’s tough to get your listing on the first page. On-Site Optimization Although your listing in the SERPs is a crucial part of your CTR, you can’t forget that […]
How To Deal With Negative Google Reviews for Local Businesses
Negative Google reviews for local businesses can cause extensive damage to even the best online company. If a bad review is at the top of your business’s page, it can drastically impact your rankings and traffic, and consequently your conversions. With so much at stake, it is crucial to address bad reviews quickly. Why Are […]
The Importance of Google’s Author and Publisher Tags
Have you started using Google’s author and publisher tags? Authorship has become a key part of gaining authority in the SERPs, and it is making Google+ a mandatory part of every SEO strategy. Essentially, authorship is a method of building trust and authority because it connects a writer to every work he’s ever published. If […]
Another VICTORY! We are Ranked #1 on Google for “Internet Marketing Fort Lauderdale”!
I’m excited to announce that we have achieved another victory and as of August we are ranked #1 on Google for the highly sought after keywords “Internet Marketing Fort Lauderdale“. It’s taken us 2 years to get here and it’s definitely been a challenge. Since July of 2011 we have been focusing on ranking well for […]
What Frequent Blogging Can Do for Your Business
In the past, we have spoken at length about the importance of carefully crafted blog posts. Back in January, we said: “When writing Blog articles…the number one goal is to always write with the readers in mind instead of search engines. For businesses that blog, their goals should be to raise brand awareness, increase relevant […]
VICTORY! We are now Ranked #1 on Google for “Fort Lauderdale SEO”!
I’m so excited to announce that as of August 4th we have been ranked #1 on Google for the highly sought after keywords “Fort Lauderdale SEO“. It took us 2 years to get here and it has definitely been a fight. We have faced many challenges, victories and failures all along the way. Since July […]