While everyone else online is chatting about on-page SEO tips, keyword research, and link building … I’d like to review some best practices for URL optimization. Although an often overlooked part of SEO; clean URLS build a great foundation for SERP exposure. Here are my 7 tips for instant URL optimization. Don’t buy recycled domains (and […]
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5 Techniques to Market your Brand to Millennials
As Millennials become more and more vital to a brand’s success, marketers must take the time to learn how to market to them. This generation is unlike any before it, so forget about the traditional advertising methods that have always worked in the past. If you want to get Millennials to buy your product or […]
How We Use Organic SEO to Improve Search Engine Rankings
At Integrity Marketing & Consulting, our goal isn’t selling our services—its helping you (our client) raise your online identity, and increase ROI (return on investment). Perhaps the most powerful weapon in our arsenal is via Organic SEO. Search engine rankings—and how we improve them As Owner of Integrity Marketing and Consulting, and an SEO Consultant myself, I will […]
Know the Warning Signs: 7 Signs a Co-Worker Needs Help for Substance Abuse
Substance abuse in the workplace: it’s a tough topic no one likes to think about, and unfortunately, that desire to look the other way is a big part of the problem. From lost productivity to absenteeism, alcohol and drug use among employees can be an expensive problem for businesses. But the impact of substance abuse […]
3 Reasons Your Banner Ads Aren’t Working (and How to Fix Them)
Are banner ads really “worthless real estate”? Don’t write them off just yet! In recent years, banner ads have earned a (deservedly) bad rep: many lack credibility, are poorly designed, and are not effectively optimized for clicks. In 2015, Nielson reported that banner ads are one of the least trusted forms of advertising among consumers, […]
Say What!? SEO Isn’t Just for Websites
Image: created by author When you hear the term or , most people think right away of Google. A few enlightened people might give a passing thought to Yahoo! or Bing. The odd smart aleck might mention that YouTube and Flicker are also search engines, of sorts. And every now and then you’ll run into a […]
Email Platform Comparison: AWeber, Getresponse, iContact and MailChimp
AWeber, GetResponse, iContact and MailChimp are four of the most popular email marketing tools currently available for small businesses and entrepreneurs. In many ways, picking one over the other can feel like randomly pulling a name out of a hat. All four to email platforms offer solid customer support with comprehensive how-to documentation and helpful live chat. Now it comes down […]
When it Comes to Lead Generation, Simplicity is Key
The best graphics in cyberspace, the most innovative product on the market this week, or the best customer incentives won’t generate leads if the process of requesting more information or making a purchase is difficult. The fact is, consumers can find what they want somewhere else with just the click of a mouse, so they’re […]
Digital Espionage 101: Tools for Outsmarting the Competition
Thanks to Google alerts and social media updates, it’s easy to keep an eye on the competition: you know when they publish a new article, where they fall in search results, and how many times their latest post has been retweeted. But this information is just the end result for their digital marketing efforts. If you […]
3 SEO Problems You Need to Fix Now
Poor SEO on a business website can lead to steep penalties from Google. So far, Google’s mighty trio (Panda, Penguin and Hummingbird) promises to catch and punish websites committing certain SEO sins. Both off-site and on-site SEO are subject to review, and businesses failing to take SEO seriously may suffer consequences. Fix these three SEO […]