Some say it’s the end of the desktop, while others insist bloggers met their peril last year when Google tightened the reins on black and grey hat SEO techniques. Now, as more people are using mobile devices, marketers must adjust to the rhythm and give users what they want. That rhythm is moving to the […]
For the Win: Epic PPC Tips for Brands
Traditional advertising lacks the reach of paid search while promising a much higher price tag for brands. Some companies are afraid to delve into the realm of Pay Per Click advertising. We’ve all heard horror stories about depleted savings accounts and crushed dreams – the things that keep business owners awake at night. But someone […]
Advertising, AdWords, Google, Pay Per Click, PPCYoung Entrepreneurs: Dad Helps 7 Year Old Write Her First Business Plan
After supper, I remembered that we spoke with our daughter Zoey about setting up a lemonade stand on our street. She is a natural when it comes to money. As a matter of fact, when she was an infant, she grabbed my wallet and pulled out a credit card that happened to be the one […]
Entrepreneur, Lemonade Stand, Small Business, Start ups, YoungVideo Marketing 101: 10 Defferent Types of Marketing Videos
Video is seeing a growth in popularity in the marketing world, and more-and-more companies are embracing the format. Below is a quick guide to the ten main marketing video types. 1. Customer Testimonials Customer Testimonials are important to build trust between a potential client and a business. Testimonials, when done right, add a certain gravitas—though […]
Video Marketing, Video SEOGoogle Offers up to $10,000 in Google Ad Grants to Nonprofits
Nonprofit organizations often find it difficult to successfully market their services in the competitive business landscape. While large companies have million dollar marketing budgets, many nonprofits have only spare change to spend. That’s where the Google Ad Grants Program comes in to play. The program offers nonprofits the chance to advertise on free of charge. […]
Google Ad Grants, Google AdWords, Non-ProfitsHow To Increase User Trust in the SERPs
In order to gain traffic and conversions, you have to establish yourself as a trustworthy business right away in the SERPs. Since searchers can find endless listings of relevant pages, you have to immediately demonstrate why they should pick you over the competition. It’s all about trust – searchers want to avoid spammy, unreliable sources […]
CTR, Fort Lauderdale, Google, Google Plus, Internet Marketing, SEO, SERP, TrustHow to Increase Your Click Through Rate
We all know that competition in the SERP’s is fierce. With Google algorithms changing rapidly and paid search slots taking up large chunks of the results, it’s tough to get your listing on the first page. On-Site Optimization Although your listing in the SERPs is a crucial part of your CTR, you can’t forget that […]
Click Through Rate, CTR, Search Engine Result Page, SEO, SERPHow To Deal With Negative Google Reviews for Local Businesses
Negative Google reviews for local businesses can cause extensive damage to even the best online company. If a bad review is at the top of your business’s page, it can drastically impact your rankings and traffic, and consequently your conversions. With so much at stake, it is crucial to address bad reviews quickly. Why Are […]
Google, Google Plus, Google Reviews, ReviewsThe Importance of Google’s Author and Publisher Tags
Have you started using Google’s author and publisher tags? Authorship has become a key part of gaining authority in the SERPs, and it is making Google+ a mandatory part of every SEO strategy. Essentially, authorship is a method of building trust and authority because it connects a writer to every work he’s ever published. If […]
Google, Google PlusAnother VICTORY! We are Ranked #1 on Google for “Internet Marketing Fort Lauderdale”!
I’m excited to announce that we have achieved another victory and as of August we are ranked #1 on Google for the highly sought after keywords “Internet Marketing Fort Lauderdale“. It’s taken us 2 years to get here and it’s definitely been a challenge. Since July of 2011 we have been focusing on ranking well for […]
Internet Marketing Fort Lauderdale