At Integrity Marketing & Consulting, our goal isn’t selling our services—its helping you (our client) raise your online identity, and increase ROI (return on investment). Perhaps the most powerful weapon in our arsenal is via Organic SEO. Search engine rankings—and how we improve them As Owner of Integrity Marketing and Consulting, and an SEO Consultant myself, I will […]
Know the Warning Signs: 7 Signs a Co-Worker Needs Help for Substance Abuse
Substance abuse in the workplace: it’s a tough topic no one likes to think about, and unfortunately, that desire to look the other way is a big part of the problem. From lost productivity to absenteeism, alcohol and drug use among employees can be an expensive problem for businesses. But the impact of substance abuse […]
3 Reasons Your Banner Ads Aren’t Working (and How to Fix Them)
Are banner ads really “worthless real estate”? Don’t write them off just yet! In recent years, banner ads have earned a (deservedly) bad rep: many lack credibility, are poorly designed, and are not effectively optimized for clicks. In 2015, Nielson reported that banner ads are one of the least trusted forms of advertising among consumers, […]
Banner AdsEmail Platform Comparison: AWeber, Getresponse, iContact and MailChimp
AWeber, GetResponse, iContact and MailChimp are four of the most popular email marketing tools currently available for small businesses and entrepreneurs. In many ways, picking one over the other can feel like randomly pulling a name out of a hat. All four to email platforms offer solid customer support with comprehensive how-to documentation and helpful live chat. Now it comes down […]
When it Comes to Lead Generation, Simplicity is Key
The best graphics in cyberspace, the most innovative product on the market this week, or the best customer incentives won’t generate leads if the process of requesting more information or making a purchase is difficult. The fact is, consumers can find what they want somewhere else with just the click of a mouse, so they’re […]
Conversion Optimization, Lead GenerationDigital Espionage 101: Tools for Outsmarting the Competition
Thanks to Google alerts and social media updates, it’s easy to keep an eye on the competition: you know when they publish a new article, where they fall in search results, and how many times their latest post has been retweeted. But this information is just the end result for their digital marketing efforts. If you […]
Competition Research, Digital Espionage3 SEO Problems You Need to Fix Now
Poor SEO on a business website can lead to steep penalties from Google. So far, Google’s mighty trio (Panda, Penguin and Hummingbird) promises to catch and punish websites committing certain SEO sins. Both off-site and on-site SEO are subject to review, and businesses failing to take SEO seriously may suffer consequences. Fix these three SEO […]
Fort Lauderdale, Miami, Problems, SEOGerald Weber – Rapid Wristbands
“Brian has been helping us for a while now on our content marketing for Rapid Wristbands and a few other web properties. I have to say I am beyond impressed with Brian’s ability to not only create some of the most awesome content I’ve ever seen, but also his attention to accuracy. If it sounds […]
Preparing for the “Mopocalypse” – Google’s Mobile-Friendly Update April 21st
Is your business prepared for the coming “Mopocalypse”? If not, what does that mean for you and your website? It means that as of April 21st, if your site is not mobile-friendly it will be pushed down in Google’s mobile search engine results and replaced by your competitors that have mobile-friendly websites. This could obviously be […]
Mobile ResponsiveHow to Harness Controversy for Viral Attention
It’s one of the oldest rules in marketing: controversy sells. Controversy sells books, movies, and newspapers. And with the right product, it can be a great strategy for selling products and services. Even if your product or service is fairly tame, throw in a bit of controversy into your marketing strategy, and you’ve got all […]