As Millennials become more and more vital to a brand’s success, marketers must take the time to learn how to market to them. This generation is unlike any before it, so forget about the traditional advertising methods that have always worked in the past. If you want to get Millennials to buy your product or service, focus on these tactics:
Millennials don’t trust traditional forms of advertising and instead look to people that they admire on social media platforms for advice on what products to wear, where to shop, or what to watch on TV. These trusted advisors are called influencers, and they can be anyone from a famous reality star to a talented makeup artist.
When brands ask these influencers to promote their product, Millennials will hold the brand name in a higher regard and be more willing to try it, since a trusted and reliable source recommended it. Reach out to influencers on Instagram, Periscope or Snapchat and discuss how you can partner together.
Stay on top of the trends.
Millennials have lived with advanced technology almost their entire lives, so they are always learning about and adapting to new platforms. For brands to stay where Millennials are, they must follow suit and stay on top of the latest technological trends.
Although Facebook and Twitter used to be the two big names in social media, marketers who only focus on these two platforms are missing out on the tremendous opportunity to reach Millennials on other more popular apps. For example, Snapchat is one of the fastest growing apps among young adults and adolescents, so if this isn’t included in your marketing plan, it’s time to make adjustments.
When Millennials make purchase decisions, they don’t just evaluate the product at hand, but also the company who makes it. Millennials want to be loyal to brands that have social values that align with their own, and if you don’t promote the good things you do in the world, they’ll never know what you believe in.
Brands should make an effort to take on a social cause related to their industry and then make their corporate social responsibility efforts known to followers. Not only will this raise awareness about a great cause, but it will earn the love and respect of Millennial customers.
Create native ads.
As previously mentioned, Millennials aren’t interested in seeing traditional advertisements anymore, so how are you supposed to promote your content? Create native ads, which are designed to fit in with the website or social media platform in which they’re featured, but are an advertisement in disguise.
Buzzfeed, for example, allows brands to create content that appears to be the same as other funny lists or articles on the site. However the end goal is always the same: promote the brand in a natural, subtle way. Because Millennials will get more out of the content than just information about your brand, they’ll be more likely to respond to what you’re saying.
Millennials want to feel that your brand is genuine and authentic, and the best way to portray this image is to use a platform such as Periscope. Take followers behind the scenes to see other employees within the company, or funny pictures from last week’s corporate picnic. Use Periscope to shine a spotlight on the personality of your brand to make Millennials feel more connected. When Millennials you’re that you’re not just a brand, but rather a trusted friend, you’ve won them for good.
With these tips, you’ll be able to attract and retain a loyal Millennial customer base for years to come!