Poor SEO on a business website can lead to steep penalties from Google. So far, Google’s mighty trio (Panda, Penguin and Hummingbird) promises to catch and punish websites committing certain SEO sins. Both off-site and on-site SEO are subject to review, and businesses failing to take SEO seriously may suffer consequences. Fix these three SEO mistakes now before it is too late.
1. Duplicate Content
Ah, content duplication. Some SEOs believe internet marketing was much easier back in the days when publishers were in high demand. “Someone posted something? Great, add it to the blog!” While not the most creative or interesting strategy, it offered positive results for some while the blogosphere was in its infancy. With the current content surplus, there is no longer a need to steal content (spoiler alert: there never was). Now, there’s a demand for more than content – brands must achieve content excellence. If your brand isn’t meeting that demand, prepare to be penalized by Google and your fan base.
2. Inadequate Keyword Strategies
What is a keyword strategy? Is it length, competition, relevance or performance over time? Is it a complex network of strategies that must be well-managed to be effective? Yes and yes. An inadequate keyword strategy – one that lacks monitoring, coordination and research-based plans-of-action – is destined to lead to search engine penalties. As the climate of SEO continues to change, diligence is required to keep up with SEO best practices.
3. Lazy Link Building
Comment spam, forums, trading links and other ancient link building techniques are no longer flying with Google in the pilot’s chair. Particularly since Hummingbird was established, SEO has become much more of an art than a science. Instead of “building” links, SEOs have to earn them. In a website’s early years, currently shunned link building techniques may have been appropriate. Today, businesses with large websites must work to correct the imbalance between link spam and quality links in order to receive Google’s approval.
Putting Out Fires
With pages, backlinks and keywords by the thousands, large websites run the risk of these SEO problems on at least some portion of their site. Unfortunately, leaving the error unaddressed costs businesses, big time. How much would it cost your website to be down for a day, a week or a month? Bouncing back from a website penalty may take longer than your business can afford. Often, so much time is spent putting out fires that the root of the problem remains uncorrected. Fortunately, the answer is relatively simple.
The Answer to SEO Problems
Unless your business has an efficient and knowledgeable in-house SEO team, the best way to combat the repercussions of SEO mistakes is to work with an SEO expert manager. A dynamic concept with many moving parts, SEO requires skill, time and organization before it is mastered. In the meantime, trusting your site’s web presence to a learning curve can be risky business. Set out to fix these reputation-damaging SEO problems before it’s too late.
Audit your own site with these great paid tools, Moz, WooRank and Raven Tools.
Have you ever experienced an SEO crisis? How did you deal with it?
I never knew a set of sensible KW strategy questions like you described should be asked. I can tell you’re the real deal. But I bet 99 percent of the companies give you a puppy dog blank stare when you ask them those questions
Yes, the blank stare is quite common. Or the bobble head nod of ignorance. Two common things I find myself having to do when communicating with prospects, clients and or webmasters.
1. Play therapist (So many have been burned by bad SEO. Have you ever started dating someone and all of a sudden you are receiving the blame for the actions of past ex’s? That’s a lot what it’s like.)
2. Teach, teach and teach some more. (I’ve seen SEO’s that can teach it well but not execute it well themselves. And I’ve seem good SEO’s that are lousy teachers. I think it’s a real gem when someone has both abilities.)
That could be a good post; How Can Being a Good Therapist and a Good Teacher Help You be a Better Internet Marketer?
Because of that, you need to use the “meta data” in a photo to tell them. In other words, you need to describe the photo for the search engines behind the scenes. WordPress makes it easy to do this. Whenever you edit a photo or view it in the Media Library, there are boxes that you can fill in with this information.
http://www.mjmarketing.ca/website-design-toronto/
This was such an interesting one, can be more interesting do share more information on the same, lovely one. Keep writing so that not just the top 3 mistakes but what else mistakes are all of them making, so that it can be rectified.
http://www.serpsmart.com/